Colorbiotics, a manufacturer of liquid mulch colorant and related equipment, was being carved out of its parent company and wanted to use the transition as a launchpad for a new brand campaign. The primary objective was to project stability and reassure customers that new ownership would not only maintain the quality they expect, but actually improve upon it.
A significant departure from the client's usual conservative visual style, this campaign adopts a premium look and feel. The art announces Colorbiotics' business with dramatic, vibrant explosions—literally bursting with color— and the headline adds another layer of self-referential fun.
Business owners in this segment have lots of choices to make. Whom to hire, buy from, sell to, and on and on. Partnering with the people, products and services of Colorbiotics is the right choice for so many reasons. In fact, it's not just the right choice. It's brilliant.



