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Sioux Falls Falls Park Master Plan Proposal
Art Direction, Graphic Design, COpywriting, Print Production
Excellence Award for Book Design
2022 ADAI Annual Design Exhibition
Sioux Falls, South Dakota gets its name from the beautiful waterfall system that runs right through the middle of the city. RDG was invited to participate in a contest for the contract to redesign the eponymous Falls Park. Our proposal was inspired by the natural contrast inherent within the falls. This collision of river and quartzite, calm water and still water, order and chaos inspired a vision of balance we echoed in the design of our submission piece.
Produced entirely in-house on Legal-sized paper (8.5x14), and featuring translucent vellum pages overlaid on top of park maps, this proposal document was meant to stand out in a stack of competing entries.
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