top of page

DRAKE UNIVERSITY

CBPA Ad Campaign

art direction, Graphic Design

The Drake University College of Business and Public Administration requested a social and digital campaign targeting working professionals for all their degree programs.

During brainstorming for this project, we spent a lot of time thinking about the "why" of a Drake masters degree. What does a professional, already with years in the workforce, hope to gain by getting an MA in Public Administration? The answer is, of course, a better job. 

This campaign offers an aspirational call to action for employees that feel stuck in their current jobs, introducing a Drake business degree as the ticket to career advancement.
 

Carousel_mock-Insta-Ad_b_edited.png

© 2022 by Andrew Poppen.

Thanks for your message!

CONTACT

bottom of page