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DRAKE UNIVERSITY
CBPA Ad Campaign
art direction, Graphic Design
The Drake University College of Business and Public Administration requested a social and digital campaign targeting working professionals for all their degree programs.
During brainstorming for this project, we spent a lot of time thinking about the "why" of a Drake masters degree. What does a professional, already with years in the workforce, hope to gain by getting an MA in Public Administration? The answer is, of course, a better job.
This campaign offers an aspirational call to action for employees that feel stuck in their current jobs, introducing a Drake business degree as the ticket to career advancement.

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