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GRIFF VIDEOS
If you aren't familiar with Drake's live mascot, Griff the bulldog, allow me to fill that bulldog shaped hole in your heart that you didn't even know you had. Research indicates that audiences are significantly more likely to engage with the university's messaging when it's delivered by a furry bundle of cuddles.
I had the good fortune to work with Griff and his successor, Griff II, on lots of silly, light-hearted content. Our goal with this micro-content was to get audience attention, resonate, and get out. This lightning-fast, super-simple approach earned us the Social Media Club of Des Moines' 2020 Golden Hashtag for Best Use of Snapchat.



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