When Things
Get Moving
Des Moines, IA
branding, Art Direction, Environmental Design, Label design Template
When Things Get Moving is a fan-favorite experience platform with original environmental graphics that were very effective. However, the nearly 20-year-old exhibit was worn out and needed both a content and branding refresh. My task on this project was to create an environment that supports the exhibit's focus (physics, simple machines and laws of motion) in a visually engaging and inviting way.
Participants feel welcome to experiment and playfully explore the platform's interactive features. Additionally, the design honors the legacy of the original, well-loved exhibit and aligns with the visual language of the museum as a whole. Allusions to simple machines like screws, inclined planes, pulleys and levers appear in the logo and throughout the gallery. Each wall of the room features a word related to the exhibit theme. Elaborate linework and arrows evoke a feeling of momentum and speed while complimenting the visual elements of nearby exhibit interactives.
